E-Commerce transactions leverage Internet access to implement business models. These business initiatives typically involve integrating vendor, customer and employee relationships to create an on-line presence used to reach a business objective. One model emphasizes the production of on-line brochure and marketing materials to entice customer contact. A second model emphasizes transactions - actual purchases over the web. A third model focuses on serving as an information resource. A fourth model provides a framework for customer servicing. A final focus is on providing technology to empower these models.
The E-Commerce Library provides tools addressing each of these models. These materials emphasize legal definition and management of the relationships required to succeed with these initiatives.
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