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Technology Marketing



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Marketing



Distribution Agreement



Product Distribution



Software Distribution



Tech. Distribution



Value-Added Reseller


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Distribution Agreement

Distribution arrangements create an interface between developer and end user to achieve market penetration. The legal terms of the framework vary with the level of customer support and product knowledge required. These arrangements relinquish customer and technology control to increase sales volume. The legal framework for the relationship typically addresses the core issues of end-user sublicensing, pricing, royalties and technology installation, maintenance and training. Each of these issues involve varying levels of commitment from the vendor to distributor education, technology control and customer management.

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What's in the Distribution Agreement Sub-Library

The Product Distribution Agreement provides a framework for empowering the distributor to market, manufacture, advertise and distribute a technology product.

The Software Distribution Agreement establishes a framework for distribution of a high-end software product.

The Technology Distribution Agreement provides a framework for the distribution of a high-end technology product by an independent distributor.

The Value-Added Reseller Agreement provides a framework under which the reseller engages vendor to provide technology to be integrated, packaged and licensed as part of reseller's technology.


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  DISTRIBUTION ARRANGEMENTS



Scott Draughon addresses different issues you should consider when entering distribution agreements.

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